Captain's Blog - GM's Success

"It was an instant hit with more than 5,000 hits and 13,000 page views within the first three months. "

In Information Week last July Bob Lutz said "We've found the blog to be a hugely effective communications tool and a terrific way to conduct a grassroots, largely unfilteres conversation with GM fans and nonfans alike."

Captain's Blog - Encourage Public Trust

Rashi Sharma - "GM’s financial woes were not hidden. Sales had been declining and public trust was quickly waning. It became evident that if GM was to survive it needed to listen to it's customers, understand their concerns and answer their questions.

So, Bob Lutz, Vice Chairman, Global Product Development, along with other members of GM’s senior management launched the GM Fastlane blog (fastlane.gmblogs.com). "

Captain's Blog - Engage Your Customers, Employees and Stakeholders

CPRS Toronto, What's New: "Robin Hopper, CEO of iUpload, a Toronto-based web content management and corporate blogging software company, is one of the few Canadian CEOs who blog. He has been blogging for two and a half years and says, “blogging was a natural step for me and my senior management team to engage our customers, employees and stakeholders alike.” "

Captain's Blog - Be Candid, Urgent, Timely, Pithy

CPRS Toronto, What's New: "On his self-titled blog, marketing guru Seth Godin advises CEOs not to blog unless they can be: candid, urgent, timely, pithy, controversial, or utilitarian. “Short and sweet, folks: If you can’t be at least four of the five things listed above, please don’t bother. People have a choice (4.5 million choices, in fact) and nobody is going to read your blog, link to your blog or quote your blog unless there’s something in it for them. Save the fluff for the annual report,” says Godin. "