Captain's Blog - Be Candid, Urgent, Timely, Pithy

CPRS Toronto, What's New: "On his self-titled blog, marketing guru Seth Godin advises CEOs not to blog unless they can be: candid, urgent, timely, pithy, controversial, or utilitarian. “Short and sweet, folks: If you can’t be at least four of the five things listed above, please don’t bother. People have a choice (4.5 million choices, in fact) and nobody is going to read your blog, link to your blog or quote your blog unless there’s something in it for them. Save the fluff for the annual report,” says Godin. "