Captain's Blog - Starbucks' Secret Ingredient

Starbucks Chairman Howard Schultz, who grew up in the housing projects of Brooklyn and now oversees the Seattle-headquartered coffee empire (see BW Online, 4/26/06, "Starbucks Perks Up Socially Conscious Films")tells his story to over three hundred new employees a day.

CEO Howard Schultz, tells how his communication skills have given his company a “secret ingredient” for success.
Starbucks' Secret Ingredient