Captain's Blog - CEO of Sun Steps Down for Uber-Blogger-Schwartz

After 22 years as CEO of Sun, Scott McNealy will relinquish the helm to Jonathan Schwartz.(see Captain's Blog - CEO Blogs) Scott will remain Chairman of the Board and will stay involved in government sales.

Is this the start of a trend as the next generation of true Silicon Valley giants begins to turn over the reins to a blogging generation?

Captain's Blog - Fortune 500 Companies - Blogging by 2010

Fortune reporter Telis Demos writes "Yesterday your grandmother started blogging. So why aren't more FORTUNE 500 companies joining the sphere? Some blognosticators predict that blogs are the future of corporate PR and that all 500-level companies will have them by 2010. But socialtext.net/bizblogs, which indexes FORTUNE 500 blogs open to the public, has found just 24, mostly operated inside tech companies..."

Captain's Blog - Good for Seniors, CEOS & Executives

Robin Good (aka Luigi di Canali) of that Top 200 site: www.masternewmedia.org on the Internet says 'Business Blogs Good For Seniors As Personal Marketing And Visibility Enhancers: An Interview with Margaret Stead'

"Blogging can prove to be an effective and highly rewarding business strategy for senior executives and retired professionals who want to keep themselves involved in their field of interest. Photo credit: Fred Goldstein Blogs can indeed be effective instruments for personal promotion, PR, networking and for showcasing one's own career, abilities, completed projects and much, much more. Margaret Stead, a professional communication and career consultant in the UK, thinks the..."

There is a fully downloadable .mp3 file of the conversation audio recording. A full English text transcript follows as well.

Captain's Blog - Rank CEOs?

It has taken me this long to get around to discussing ranking my ceos because reading their blogs is so slow. I liken it to the 'newspaper'paper we used to get our favourite serving of 'fish and chips' in.

Before 'PC' and allergies we used to buy our supper wrapped in the newspaper of the day and it made for fascinating and compelling reading. In fact one could find an article so riveting that it was literally a 'disaster' if you could not find the concluding sheet!

Many a cheerful supper party was laden with hopeful enquiries such as "Have you got page 15?"

If anybody can think of a spirited method of assessing these CEO's blogs, then I would be very grateful. Answers on a postcard to sherburn at gmail dot com