Captain's Blog - CEOs Shouldn't Blog

Shel Israel says CEO's shouldn't blog, but instead encourage openness and blogging within their organization.

Whilst Ross Mayfield begs to differ, he says "Because:

The primary skill of a CEO is communication

• The CEO is the most accountable to the public
• The CEO is the expected voice of the organization
• CEOs learn to balance what is appropriate for public and private audiences
• Most CEOs simply need introduction to the form of blogging, just like they did email
• There is a spectrum of opportunities for engaging in blogging, from reading, to blogging internally, to group blogs, on out
• Regulatory restrictions can be managed"

He'd like to "Start conservatively, offering her a channel to directly and efficiently communicate to employees while building an asset in the process. The result may be they demand a wider audience."